Social Commerce Brands to purchase a minimum US$1 million of Promino products in Q4 2026 and each quarter of 2027 while funding and operating designated direct-to-consumer and social commerce channels

BURLINGTON, Ontario – October 15, 2026 – Promino Nutritional Sciences Inc. (CSE: MUSL) (OTCID: MUSLF) (FSE: 93X) (“Promino” or the “Company”), a muscle health and performance nutrition company, announces that Promino and its subsidiaries have entered into a Distribution and Marketing Services Agreement (the “Agreement”) dated October 15, 2026 with Social Commerce Brands Inc. (“SCB”). SCB will focus on the distribution and marketing of Rejuvenate Muscle Health™ through the designated social commerce channels.

Under the Agreement, SCB has agreed to purchase a minimum of US$1,000,000 of products in the fourth quarter of 2026 and each calendar quarter of 2027, representing minimum aggregate product purchases of US$5,000,000 through December 31, 2027. SCB is required to place its first PO by Nov. 15, 2026.

Through the Agreement, SCB has also been appointed Promino’s exclusive worldwide distributor for designated direct-to-consumer and social commerce channels, including TikTok Shop and commerce conducted through social and content platforms. SCB will purchase finished product from Promino for resale on its own account and will fund and operate the applicable channels, including personnel, operations, fulfilment, customer service and related selling costs. Promino will retain all other channels which are outside of SCB’s exclusive distribution rights.  

“These purchase commitments give us greater visibility to plan production and inventory as we grow Rejuvenate and Promino,” said Vito Sanzone, Chief Executive Officer of Promino. “SCB brings the experience and resources to build our direct-to-consumer and social commerce channels, alongside a brand marketing program supporting Amazon and retail. This allows us to expand our reach while focusing on product development, strengthening supply and growing our retail presence.”

Rejuvenate Muscle Health™ (www.drinkrej.com) is expected to be the principal product marketed and distributed through the program. Promino retains ownership of Rejuvenate Muscle Health™ and Promino™, its formulations and the marketing deliverables produced under the marketing services program.

The Agreement has an initial term ending December 31, 2027, and renews annually unless written notice is received. Promino is subject to a per-unit marketing services fee as well as specific provisions relating to product availability, supply performance and other circumstances.

Rejuvenate Muscle Health™ Social Commerce and Marketing Program

Rejuvenate Muscle Health’s social commerce strategy has been developed with Social Commerce Club through its mastermind program, drawing on SCC’s experience building and scaling TikTok Shop programs for leading brands. SCB will be responsible for funding and operating the designated direct-to-consumer and social-commerce channels for Rejuvenate, including creator and affiliate programs, content production, paid customer acquisition, store operations, fulfilment and customer service.  SCB will also provide Promino with a comprehensive marketing services program designed to support Rejuvenate Muscle Health™ across Promino’s broader business. The program includes brand media, creator and social programs, original content and creative development, brand communications, consumer research and performance reporting.

About Social Commerce Brands Inc.

Social Commerce Brands Inc. is a distributor focused on direct-to-consumer and social-commerce channels for consumer brands.  SCB’s team brings experience across consumer-packaged goods and e-commerce, including TikTok Shop, creator and affiliate marketing, content development, paid customer acquisition and direct-to-consumer operations. (www.socialcommercebrands.com)

About Promino Nutritional Sciences Inc.

Promino Nutritional Sciences Inc. is a Canadian nutrition company focused on science-based products for muscle health and recovery. The Company also produces Promino™ – NSF Certified for Sport®, trusted by elite athletes. Promino’s ambassadors include  MLB legend José Bautista.